Innovation is serious business!

Today the path of innovation mostly lays in developing new technologies that are initiated by deep scientific research and development.

For those who deal with low tech consumer products the challenge is significantly larger.

The abundance of products is more than we can fathom. The modern ease of  design and development allows manufacturers to flood the market with enormous amounts of items being released every second leaving us no choice but to be the best.


All aspects of the invention should be taken under consideration such as: market, audience, price, competition, cultural aspects, production costs, new technologies, and much more.

There are lot of fine innovative products that never reached the market because one of the ingredients was faulty or missing.

Innovation is about creating an amazing dish where all ingredients are in tune. But above all, one that contains a new secret ingredient that no one has eaten before!